Why are more men opting for cosmetic surgery?
Marek knew what he wanted: plastic surgery.
“It was just a matter of ‘As soon as I get the money together, I’m going to do it,’ ” he said. In May 2010, he got a facelift plus eyelid and nose surgery.
Marek, now 57, was part of a trend — a small trend, but one that is being eagerly followed by the nip-and-tuck industry. Men had 1.2 million cosmetic procedures last year, up 2 percent from 2009, according to the American Society of Plastic Surgeons . Still, women accounted for 91 percent of all cosmetic procedures that year.
“Men have always been lagging behind women’s acceptance of cosmetic surgery as part of their normal aging process,” said Michael Olding, chief of plastic surgery at the George Washington University Medical Center, “but I think it’s no longer out of the norm.”
As he thought about going under the knife, Marek said, it never occurred to him that people would think it was unmanly to improve his appearance. “I think it’s more and more [for] regular guys,” he said.
Men have historically had a more positive body image than women, and they worried more about how their bodies performed than how they looked, according to Ann Kearney-Cooke, a psychologist from the Cincinnati Psychotherapy Institute who specializes in eating-disorder and body-image issues.
But times have changed, she said: Society is much more image-conscious, and male patients from their mid-30s through their 60s say looks are important to both social and professional success.
“Men are feeling that with the recession, economy, losing jobs, that the more youthful they look, the longer they’ll be able to stay in the job market,” she said. She added that they also found the dating scene competitive, telling her, “My father’s generation, you had a good job, you’re a decent guy, and you could get anyone you want. But I have that and women have that, too — and, you know, it’s harder.’ ”
Being and feeling active is important — but so is looking fit and active. “I think that’s a new pressure for men,” Kearney-Cooke said. “I think that’s a real shift that’s happened in our culture.”
Before his surgery, Marek was spending at least an hour in the gym, five days a week. On the weekends, he enjoyed being outdoors and going fishing.
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Baker recommended a “male facelift,” tip rhinoplasty (nose surgery) and eyelid surgery. “He'd look a little rugged but without that tight look,” said Baker, a plastic surgery professor at Georgetown University Hospital. Baker told Marek the facelift
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