From Sex Toys to Handbags: 5 Specialist Chinese E-Commerce Sites to Watch
Sex toys, handbags, high heels, baby milk. No, this isn’t a review for an upcoming chick-flick movie – those are some of the key ingredients of a successful, specialist, fast-growing Chinese e-commerce website. It has long been a saying in Chinese business circles that “女人和孩子的钱最好赚” – “Women and children are the easiest to earn profits from” – and that adage has proven true in online retailing.
In this list of 5 hot, upcoming and fast-growing Chinese B2C online stores, all but one of them caters specifically to women, either for purchasing for themselves or their children. I’m sure you’ll spot the odd-one-out, so to speak.
It’s not that women don’t buy a lot of other products online, from a variety of different e-commerce sites, or that men only buy gadgets or something. Rather, the story is essentially that: (A) selling consumables – of which women are often in charge of purchasing – brings, by definition, a lot of repeat page-views and return purchases; (B) women are perhaps more loyal to a site if they get good service, and, (C) a good way to build your e-commerce brand is by specializing in one online retailing market, and doing it well.
As I saw last week, when looking at customer loyalty to Chinese e-commerce sites , areas of specialization and necessary repeat purchases can be golden. Here are 5 specialist sites (in no particular order) in China, that show how it helps to have one area of expertise…
1. Gdian.com hits the spot , Gdian.com proudly proclaims itself to be China’s no.1 adult toy retailer. Despite its clever and amusing name, I suspect they might be hurting from being unsearchable on Baidu , and not visible on Google search results until you turn off the ‘SafeSearch’ filter.Nonetheless, the site is a shining light in how to turn something difficult into a nice business opportunity, taking away the potential embarrassment of buying from C2C sources on Taobao, and wrapping it in a more professional package.
2. Redbaby.com.cn crying for attention With backing from investment firm NEA since its inception, and further rounds of funding with injections from Northern Light worth US$25 mil., Redbaby is doing well from its specialization in the thousand-and-one things that your bundle of joy needs to thrive. After that, Redbaby even launched its own brand of products, so as to get its name onto the High Street as well.Hot Toys 2007 - News
Transformers being popular again meant an increase in media and toys and for some perhaps personal vindication against those who had mocked their hobby so long ago. However, there were those that did not follow that course of action.
In this list of 5 hot, upcoming and fast-growing Chinese B2C online stores, all but one of them caters specifically to women, either for purchasing for themselves or their children. I'm sure you'll spot the odd-one-out, so to speak.
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I wonder if someone will try to weaponize those new Hot Wheels, especially if Mattel combines the radio control and video models. If you have a question or comment for Eric Smalley, you can submit it here. However, because our editors and writers
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Last Monday (Easter Monday), I came home pleasantly surprised by a FedEx delivery. As if it wasn’t already enough of a surprise to receive something unexpected, it was sent to me by the good folks at Hot Toys. That, of course, prompted me to pull out the knife from my multi-tool so I can immediately open the box. If it’s from Hot Toys, dinner can wait.
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